Briefing Project

The brand I chose to rebrand is a Chinese earrings brand, called LONEL. The main product of this brand is earrings. But it also sells others ornaments such as necklaces, brooches… And all earrings have ear clips, which take care of the people without ear holes. It is   a strong competitiveness with other earring brands.

The lowest price of the brand’s earrings is 25 Yuan, the highest is 69 Yuan, but most of the goods are between 29 and 39 yuan.

LONEL highest sales earrings:Three of them have obvious feminine elements, such as flowers, stars and pearls.

One is a Chinese style.

One is simple style, using point and line as major elements. but the color is gentle and low saturation.

It can be seen that the price and aesthetic positioning of the brand are young people, aged 19 to 26, mainly students.

At present, lonel is the earring brand with the highest sales volume between 29 and 39 yuan on Taobao. There is no competitor.

Packing of LONEL.

Ornament Logo design collect: Jewery-公开的收藏夹-站酷 (ZCOOL)

Rebranding Jewery examples:

天鹅起飞!施华洛世奇(Swarovski)换上新LOGO – 标志情报局 (

意大利高级珠宝品牌 Fope 重组后启用全新品牌LOGO – 标志情报局 (

LV 路易威登 LOGO微调,图案更苗条字体更厚重 – 标志情报局 (

著名时尚消费品牌 迪奥 Dior 启用新LOGO – 标志情报局 (

汇祥珠宝全新品牌形象标识 – 标志情报局 (

陈幼坚开设 ZNS 珠宝店,LOGO设计充满未来感 – 标志情报局 (

为吸引消费者,潘多拉Pandora珠宝37年后更换新LOGO – 标志情报局 (

英国珠宝商协会(BJA)成立125周年纪念标志 – 标志情报局 (

古驰(Gucci)默默换上新LOGO?其实已用很多年 – 标志情报局 (

德国高端化妆品连锁巨头Douglas即将启用新LOGO – 标志情报局 (

2018年LOGO设计趋势报告发布(完整版) – 标志情报局 (