Week 2 Restyling Logo

I browsed week3’s homework and hoped that the later homework could give me some inspiration. Unilever’s logo attracted me. It harmoniously combines many completely different elements, and that idea is similar to mine — put tea, tea cup, water, car, boat, history…together.

Using Unilever’s design method for reference, leave space between different elements, and then combine them into a shape, like a jigsaw puzzle.

The base of the tea cup is a hand, symbolizing the hard-working and diligent tea farmers’ planting, picking and making tea, holding a tea trees ; above the tea tree is the mountain, because tea trees grows in the mountain; above the mountain are horse, oceans and ship, symbolizing transporting the tea to the world. These are unified in a teacup shape.

I don`t know how to draw horse before so copy few from Internet

But it now looks more like the logo of a company that specializes in transporting tea than the brand that makes tea. So I removed the horse, the ocean and the boat. Enlarge the part of farmers’ hands and use them to form the shape of a tea cup. Teas are on the hand, mountain are on the teas. At the lip of the cup mouth is converged by water droplets and gradually becomes arm and hand, symbolizing the water injected into the tea cup.

That is all about tea logo design, maybe I`ll change it a little bit when making at software 🙂

Redesign logo craft

The logo I chose to redesign is ZhongCha(中茶) company. It is a Chinese tea company founded in 1949. member enterprise of COFCO, It is one of the important enterprises in China’s tea industry.

This is the original logo of the company. I don’t think the logo is can reflect the characteristics of the company. People can’t connect it with tea when they see this sign.

Tea has a long history in the world, especially in China. Tea, porcelain and silk were once the most popular commodities in China’s foreign trade. China’s ancient tea horse road and silk road are important records of ancient foreign trade. Tea is also necessary for every family,and have important role in social.

I passivate the sharp corners on the edge of tea, because tea doesn’t give people a sharp feeling in terms of taste, color or appearance.

Tea, tea cup and water are inseparable, so I want to add the elements of tea cup and water on the logo. Tea grows mostly in southern China. Tea of northern and Western mostly comes from transportation, which requires horses and camels. I also tried to add horses and camels as elements to the logo, too.

But this idea failed. I can`t integrate these four elements harmoniously and aesthetically.

After scan a series of logos on the Internet, the lip of the tea cup reminds me of the Chinese stamp, it also can express the sense of history very well. The irregular edge of the stamp can be understood as a trace of time.

I also want to make the top of the stamp into the shape of a mountain. But it looks too complex.

The circle outside the seal is Chinese characters 中, which is part of the company name and can be used as decoration.