The importance of sound

What is one song which has special meaning to you and why? Alone by Ben Harper. My friend had a spare ticket to Ben Harper’s concert on a Sunday afternoon back in 1997. I had never heard of Ben prior to then. We listened to a few songs before the concert, however, nothing prepared me for what lay ahead. Ben received 4 standing ovations. After the third he came out by himself, all the lights in the theatre were turned off with only one spotlight focusing solely on Ben seated in the middle of the stage, with a slide guitar. It was, and always will be, the most emotive concert I have ever attended. Going by the applause given I’m guessing many others thought the same way. I was unable to find a recording of the concert I attended, however here is another version

What connotations (thoughts and associations) do you have with heavy metal? Loud music, bourbon, and angry guys in black clothing with tattoos.

 

What connotations do you have with piano instrumentals? Years of practice, diligence, dedication, and perseverance.

 

What message do you think silence gives in a movie? It allows the viewer to create their own dialogue and/or score. It can be highly evocative and emotive.

Image: https://www.npr.org/2016/04/28/475926857/watch-ben-harper-perform-shine-live-in-the-studio

What is Lens Based Media?

What is Lens Based Media? The recording and viewing of images through a lens.

What is moving imagery? A sequence of still images shown at a specific frequency (frames per second, fps), combined to create a visual narrative. Audio can also be incorporated.

How do you feel about Lens Based Media and moving imagery? I look forward to learning and developing my interest in photography through still and moving imagery.

Photo credit

Seminar presentation – Tim Ferriss 

The topic of my presentation is American author, entrepreneur, investor, adviser, TV host, blogger, podcaster and public speaker – Tim Ferriss.

 

I would like to introduce Tim to as many people as possible as I believe a good portion of his content would be useful for many in their various endeavours in life.

 

In 2011 Tim Ferriss become the first author to sign with Amazon Publishing. Due to objections about Amazon’s business practices some of the largest bookstores led by Barnes & Noble blacklisted Ferriss which helped to cultivate his unique, yet ultimately successful business approaches. 

 

Tim is extremely innovative with his marketing. For his first book ‘The 4-Hour Workweek’, he took 6 prospective titles that everyone could live with including ‘Broadband and White Sand’, ‘Millionaire Chameleon’ and The 4-Hour Workweek then developed a Google AdWords campaign for each. He bid on keywords related to the books content including ‘401k’ and ‘language learning’, when those keywords formed part of someone’s search on Google the prospective title popped up as a headline and the advertisement text would be the subtitle. Ferriss was interested to see which of the sponsored links would be clicked on most, knowing that he needed his title to compete with over 200,000 books published in the US each year. At the end of the week, for less than $200 he knew that ‘The 4-Hour Workweek’ had the best click-through rate by far and he went with that title.

 

For his second book The 4-Hour Body he run a competition on his website to design the cover.

 

Tim has shown himself to be a very astute operator and has put a lot of thought into knowing who his audience is. “Ferriss knew that his books would appeal to people like him – 18-35 year old tech-savvy males. So he identified 10-15 blogs that captured the attention of this demographic and hit those first. Having his story land on a blog like TechCrunch would put him directly in front of his target audience in a way that a spot on Oprah wouldn’t. ‘People in the same tribe will listen to you with less resistance,’ Ferriss says. Plus, convincing a producer on a big show to feature you in a spot is nearly impossible without hitting the smaller outlets first”.

 

Tim actively promotes his content though a number of social media platforms with Facebook being his primary source updated daily. He sends out a weekly newsletter email and the 5-Bullet Friday which is a quick summary of “the five coolest things I’ve found (or explored) that week”.

 

All of his content is free to download from the internet with the exception of the published books and Fear(less) TV. The podcasts are sponsored by two companies who spruik their product at the start of the show.

 

It would be remiss of me to suggest to Tim Ferriss how to better promote himself, he clearly puts in a lot of analysis into optimising this side of his media empire. He thoroughly researches his topics and business practices and applies accordingly. He’s moved on from his original demographic of 18-35 year old tech-savvy males for ‘The 4-Hour Workweek’ to a much wider demographic as he’s broadened his content and media presence.

 

Do you want to be the best version of “you”? Tim Ferriss offers the tools to optimise your body and mind to achieve success in multiple facets of life. He’s interviewed and worked with many of the best in the world in their chosen field. He’s disseminated their tactics, habits, routines, what makes them tick. The first steps have already been taken, the rest is up to you.

Seminar presentation plan – Tim Ferriss

The topic of my presentation will be American born author, entrepreneur, investor, adviser, blogger, podcaster and public speaker – Tim Ferriss.

Goals

  • To introduce Tim Ferriss to as many people as possible
  • To learn more about Tim Ferriss

Objectives

  • Introducing Tim Ferriss to my classmates
  • Reading more material, listening to more podcasts

I would like to introduce Tim to as many people as possible as I believe a good portion of his content would be useful for many in their various endeavours in life. I often mention Tim to friends and acquaintances, sharing with my fellow classmates provides another opportunity.

He is extremely diverse with his content, there’s always something of interest for everyone.

I first became aware of Tim Ferriss through his NY Times best-selling book that teaches you to be more productive, ‘The 4-Hour Workweek’. Tim’s subsequent books ‘The 4-Hour Body’, ‘The 4-Hour Chef’, ‘Tools of Titans’, and ‘Tribe of Mentors’, fall under the genre of self-help or self-improvement.

I’ll be focusing on the podcasts for my seminar. As stated by Tim “audio can be a secondary activity. In other words, people can listen to my podcast when they commute, cook, walk the dog, work, etc. There’s also no degradation of experience when moving from laptop to mobile. Last but not least, I’m currently having the most fun with audio”.

Tim is an advocate of outsourcing time consuming or menial tasks. He’ll often use virtual assistants from around the world to perform tasks and duties that can be easily managed by others. Ultimately the dividend is time. On occasions he’ll have an assistant to help with odd tasks, but generally he’s a one man show.

Tim is very smart with his promotion. For the titling of ‘The 4-Hour Workweek’ Tim states “I set up Google Adwords campaigns to test the ‘headlines’ (titles) and ‘ad text’ (subtitles) that worked best in combination, using keywords related to content (world travel, retirement, etc) as the fixed variables”. For his second book ‘The 4-Hour Body’ he run a competition on his website to design the cover.

Tim has put a lot of thought into knowing who his audience is. “Ferriss knew that his books would appeal to people like him – 18-35 year-old tech-savvy males. So he identified 10-15 blogs that captured the attention of this demographic and hit those first. Having his story land on a blog like TechCrunch would put him directly in front of his target audience in a way that a spot on Oprah wouldn’t. ‘People in the same tribe will listen to you with less resistance,’ Ferriss says. Plus, convincing a producer on a big show to feature you in a spot is nearly impossible without hitting the smaller outlets first”.

With time and polls Tim has refined his questioning skills. He has a major advantage as he has access to poll over 903 000 followers on Facebook and 1.56 million followers on Twitter. “Use Twitter and Facebook to poll, be ubiquitous”.

Overall Tim Ferriss has shown himself to be a very savvy operator. He thoroughly researches his topics and business practices and applies accordingly.

Research – Joe Rogan

Joe Rogan. Comedian, mixed martial artist, Ultimate Fighting Championship (UFC) commenter, actor and podcaster.

 

I first heard of Joe through Tim Ferriss’ podcast when he was a guest. His podcast The Joe Rogan Experience is an unedited and what appears to be an unscripted conversation of approximately 3 hours with friends and guests, definitely not one for tender ears. It is one of the most popular podcasts in the world and receives over 30 million downloads a month. The podcast is sustained by advertising that is announced before each show, products are spruiked allowing his content to be downloaded for free. Initially the podcast started out as a weekly broadcast with fellow comedian Brian Redban, the two of them “sitting in front of laptops bullshitting”. From the outset most of the guests were either comedians or MMA fighters. With time the show has diversified to include philosophers, physicists, authors, artists, musicians and body hackers with a number of shows released each week. In 2012 it was named as iTunes “Best Comedy Podcast” and has been recognised by TIME as one of The 10 Most Popular Podcasts of 2015.

Joe comes across as an affable bloke, certainly doesn’t mince his words and is never shy of an opinion or controversial subject. He’ll often tread where others fear to go, conversing on the recreational use of marijuana and psychedelics, (which he is a staunch advocate of), conspiracies, and alien/human interaction.

 

There’s a fairly consistent spread of numbers across the various platforms with the boost of free downloads of his podcasts appealing for many. Joe’s primary social media platform is his podcast. He often updates his Twitter feed with information relating to his podcast and his comedy routines along with other interesting, often unrelated snippets. All his webpages cover much the same content with the exception of Higher Primate which he uses to sell merchandise.

I was unable to find any evidence to substantiate but I speculate Joe’s initial demographic audience would have been males in the age bracket of 18-55, predominately followers of MMA and his comedy routines. I suspect these demographics would change with the diversification of his podcasts content.

https://vimeo.com/joeroganexperience 12 600 followers.

https://www.youtube.com/channel/UCzQUP1qoWDoEbmsQxvdjxgQ 2 683 839 subscribers.

https://www.instagram.com/joerogan/ 3 300 000 followers.

https://twitter.com/joerogan 4 200 000 followers, 435 likes.

https://www.facebook.com/QuestionsEverything/ 88 435 likes, 86 053 followers.

https://www.facebook.com/JOEROGAN/ 1 985 393 likes, 1 975 634 followers.

https://www.joerogan.com/

https://www.onnit.com/joe-rogan/

http://podcasts.joerogan.net/

https://www.higherprimate.com/

“If you ever start taking things too seriously, just remember that we are talking monkeys on an organic spaceship flying through the universe.”

– Joe Rogan

RAW – work outside the edge

RAW at The Refinery ArtSpace

A showcase of work submitted in response to Arts Council Nelson’s nationwide call to artists who find their artwork just doesn’t seem to fit in with most mainstream galleries, that is a little edgy, naive or perhaps even ‘un-refined’.

10 May – 16 June 2018
Opening Event – Friday 11 May, 5.30 – 6.30pm.

All Welcome. 

http://www.acn.org.nz/raw—art-outside-the-edge.html

Support your local producers

Nelson Farmers Market

Every Wednesday from 8:00am – 2:00pm until Wednesday June 6 2018. Regardless of the weather the Nelson Farmers Market comes to Maitai Boulevard. Providing Nelson with local fresh produce and products from all over the top of the South Island.

Come down to sample some incredible deals and enjoy some gourmet foods from various specialist stalls. Nelson Farmers Market are not only fine cuisine but is also a vibrant market brimming with music, demonstrations, tastings, entertainment and a diverse range of local, fresh and seasonal produce. Vegetables, berries and fruit, nuts, seafood, dried meat, artisan jams and preserves, freshly baked breads and pastries, herbal tea, kombucha, eggs, plants, food stalls, raw food, fermented food, sauces, and more, depending on the season.

Come on down and help support your local community.

Maitai Boulevard, Paru Paru Road, Nelson, 7010, Nelson.

Open to all ages.

Free admission.

http://www.nelsonfarmersmarket.org.nz

 

Tim Ferriss – polymath extraordinaire

I would like the world to know about Tim Ferriss.

 

Tim Ferriss is an American born author, entrepreneur, investor, adviser, blogger, podcaster and public speaker. For me he encapsulates what a polymath is. He deconstructs and simplifies the learning processes of world-class performers in their field. He attempts to find the common denominators, what their habits are, what they do that places them at the top.

 

Newsweek calls him “the world’s best guinea pig”. He often experiments on himself attempting to optimise the body, internally and externally through nutrition, supplementation and various methods including breathing techniques, meditation and exercise.

 

I’m promoting Tim as I believe he has an altruistic outlook on life. I’ve found him to be extremely self effacing with a vast knowledge across numerous fields. Personally I would like to be the best version of me, for others wanting to achieve this Tim provides the tools.

He has a massive social presence, many of which are auto regulated.

https://www.facebook.com/TimFerriss/

https://twitter.com/tferriss

https://www.huffingtonpost.com/author/tim-ferriss

https://www.ted.com/speakers/tim_ferriss

https://angel.co/tim

https://tim.blog/about/