Through my research, I have been focusing on women illustrators and the way they present themselves on social media platforms. My comparison is between Caitlin Hackett who is a brilliant illustrator but her work is not well known as there are a few key steps she has missed to promote herself as an artist. and Kelly McKernan who has done an exceptional job at promoting herself.
Kelly is an independent artist and freelance illustrator who lives in Nashville, Tennessee, USA. She is a mother to a beautiful 4-year-old and is trying to make her art a full-time profession. Her main mediums are watercolor and acrylic gouache. Her work is mainly women and there challenges against the world presented in a mystical, fantasy way.
Communication strategies
Kelly has been able to build up her social media platforms with followers by following some of her own simple steps.
Sharing every step of her journey, including behind the scenes struggles and triumphs.
She manages to maintain sharing her journey over her many platforms. whether it be in the form of a post or a story.
Showing works in progress.
She will post everyday an update of her work.
Creating tutorial videos.
She has created a 50 min tutorial video going over all her methods, showing you her studio and giving you an insight to her early inspirations
Providing tips and tricks.
Through little videos on Instagram
Giving original art work away and special prizes.
She often has competitions or give aways over her Instagram or her Patreon Account
