WRDSMTH ( Comparative research ).

WRDSMTH with a 15’ piece in Downtown Los Angeles.

Similar to Banksy, WRDSMTH is a street artist located in Los-Angeles who is known for iconic images of vintage typewriters featuring different sheets of inspirational text. Before WRDSMTH decided to pursue as a street artist he was a writer who then became a published author in 2012, after tired of sitting in front of a computer for long periods of time he decided to get creative with his writing which inspired him to do the artwork he does now.

Unlike Banksy, he is identity is far from hidden but he puts effort and meaning into every piece he creates, WRDSMTH spoke in an interview saying “ I aspire to inspire others and the universe will take note.”

Though Banksy promotes his artwork in a variety of ways as well as his own website, WRDSMTH makes sure each social media platform of his is up to date with his artworks or interviews to promote himself constantly. The main platforms that he uses are Instagram with 140k Followers, Facebook 10K, and Twitter only have around 2,000 followers.

After looking more into WRDSMTH I have seen his most useful platform is Instagram not only does it show his artwork but also a link to his other page where you can buy his art pieces, then his link to his actual own website. Instagram is the main platform for him to present his artwork and what he’s about.

Instagram is statistically the best marketing channel when it comes to social media being at almost 90% while Facebook 45% and Twitter only 33%.

Important Instagram Stats You Need to Know for 2020 | Sprout Social
Jen Chen, Instagram Statistics, ND,

While Instagram isn’t the most used website on social media when it comes to marketing and promoting brands, labels, and companies many heads towards that direction. Instagrams activity has increased quite an amount from 2013 being at only 90 Million active users to 2018 with 1,000 more. 

Statistic: Number of monthly active Instagram users from January 2013 to June 2018 (in millions) | Statista
Jen Chen, Instagram Statistics, ND,

I’d suggest WRDSMTH knows the statistics of every platform and uses the ones with better marketing e.g. Youtube could be one, videos of him showing how he does his artwork or the reasoning behind them. Some people don’t enjoy reading so providing them with another option could come in handy.

BANKSY

The cover of Banksy’s 2005 compilation, Wall and Piece, 2005, Graffiti Street Art

Banksy, is a 46 year old anonymous Street artist, Political Activist and Film director based in England who has been active since the 1990’s. He combines dark humor into his street art in a distinctive stenciling technique while still giving a political message through it.

He has been mostly known for his artwork “Girl with Balloon” which he created in 2002, it was auctioned then bided for the price of 1.4 Million dollars before automatically shredding itself which Banksy inserted into the frame himself just in case it was so ever be auctioned, After that his popular piece was being scattered around the U.K.

Banksy, Girl with Balloon, 2005, Graffiti Artwork.

Banksy started his career in the early 1990’s starting off as a graffiti artist who mostly free hand his artwork. In the late ’90s, he began using stencils predominantly which then his work became more widely recognized around Bristol and in London, as his signature style developed.

Exit-through-the-gift-shop.jpg

Later in the years he directed a documentary called “Exit through the gift shop” Made in 2010 which is about a french immigrant obsessed with street art and his love to film it, he wanted to create a documentary involving all the videos he’s captured for Banksy to then create it.

His work often involve political themes, critiquing war, capitalism, hypocrisy and greed. Common subjects include rats, policemen, members of the royal family, and children, but very little is known about him, himself as he refuses to do interviews or any personal contact to maintain the curiosity of society.

Banksy has traveled across the country allowing us to find his artwork in areas in Australia, England, France, Italy, the United States, Canada, Jamaica, and even Israel. All of his pieces represent a story or political meaning behind it in each country creating controversy among the residents.

Banksy, Snow, 2018, Graffiti, Photograph.