Similar to Banksy, WRDSMTH is a street artist located in Los-Angeles who is known for iconic images of vintage typewriters featuring different sheets of inspirational text. Before WRDSMTH decided to pursue as a street artist he was a writer who then became a published author in 2012, after tired of sitting in front of a computer for long periods of time he decided to get creative with his writing which inspired him to do the artwork he does now.
Unlike Banksy, he is identity is far from hidden but he puts effort and meaning into every piece he creates, WRDSMTH spoke in an interview saying “ I aspire to inspire others and the universe will take note.”
Though Banksy promotes his artwork in a variety of ways as well as his own website, WRDSMTH makes sure each social media platform of his is up to date with his artworks or interviews to promote himself constantly. The main platforms that he uses are Instagram with 140k Followers, Facebook 10K, and Twitter only have around 2,000 followers.
After looking more into WRDSMTH I have seen his most useful platform is Instagram not only does it show his artwork but also a link to his other page where you can buy his art pieces, then his link to his actual own website. Instagram is the main platform for him to present his artwork and what he’s about.
Instagram is statistically the best marketing channel when it comes to social media being at almost 90% while Facebook 45% and Twitter only 33%.
While Instagram isn’t the most used website on social media when it comes to marketing and promoting brands, labels, and companies many heads towards that direction. Instagrams activity has increased quite an amount from 2013 being at only 90 Million active users to 2018 with 1,000 more.
I’d suggest WRDSMTH knows the statistics of every platform and uses the ones with better marketing e.g. Youtube could be one, videos of him showing how he does his artwork or the reasoning behind them. Some people don’t enjoy reading so providing them with another option could come in handy.