Presentation plan

History of Spoken word poetry 

Through out history in many cultures story telling through speech was a big part in both continuing traditions and giving civilians a sense of patriotic pride. For example of this is the Odyssey. It would be preformed on the street for the people and the story has been continues to be told today because they considered it a part of their history and it enforced the culture and social exceptions of that time into society.

From this stemmed modern spoken word poetry originated from the ‘Harlem renaissance’ where the blues culture and the 1960’s beats generation thrived. From this Marc Kelly is credited for starting the completion and popularising the idea of free form poetry that is made to be preformed. People found an outlet to speak freely about their everyday along with politics and art.

Def poetry jam 

The biggest platform for spoken word remains to be the Def poetry jam series. This was a T.v show that aired between 2002 and 2007. They had a variation of people come and preform about anything and everything. This made the show relatable because there was no biased. People were free to express themselves and their thoughts and views freely. 

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Spoken word becoming global

Slam spread from Chicago to small clubs in New York City, Washington D.C. and San Francisco. In the 2000’s, HBO aired Russell Simmons presents Def Poetry” and “Brave New Voices.”

Nelson slam poetry event

This poetry slam will showcase 10 local poets that will put their talents on display. They will be preforming original pieces that they have written specifically for the event. 

Marketing Strategy

1. Market it at nmit and other places that conduct tertiary study 

2. Social media… optimise the content, especially facebook and instagram. Have fully active pages that are playful and eventful and interesting.. get people excited for this even

3. go to high schools and hand out free samples and information… also have some spoken word artist do little snippets of their work there and actually meet the performers. “young people like to be talked to not talked at”

4. Make flyers 

5. Make a short add campaign and have it played at the movie cinemas 

6. Paid social media adds

7. Focus on word of mouth.


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