Shea Moisture Logo

Shea Moisture is a hair care company made specifically for ethnic women with thick curly hair.

I wanted my logo for this company to reflect their target market in a fun and more abstract way. Thats why I chose to depict a young woman and have that be the focal point of this logo.

so far the bottom left logo is my favourite because I think the type has a lot of character, and the warmer tones used are fun and inviting.