How To Choose A Font — A Step-By-Step Guide!

Today we are going to learn all about how to choose fonts in a step-by-step guide that will make choosing fonts much easier for your future graphic design projects.


For all the design projects you are going to encounter, you need to consider the following factors.


#1. Audience

By nature, your fonts will communicate certain emotions and certain feelings to the audience.

So maybe the design suggests a playful nature like this…

Or maybe a very serious and sophisticated style


So it is very important to have a clear idea of who the audience is and what you want them to feel when they look at your design.

Are you designing for the high-end team of lawyers or maybe you are designing for a preschool nursery?

This is where you need to consider the audience because everything about preschool nursery design will be playful, bright, friendly and colourful.

So on the other side, a business card for a lawyer is going to be the opposite of this. The design needs to look professional, important and also strong.

So you need to consider the audience of your design and ask yourself would someone wanting to hire a lawyer would be turned on or turn off visually by the playful, friendly and not so serious fonts. Your typeface or fonts should represent the style expected by your audience. So choose a font that makes your design evoke audience emotions.


#2. Brainstorm

So, when choosing a font for a new design instead of just hopping into the font library on your computer, it is a really good idea to brainstorm ideas much likely for a logo design.

Brainstorm things like the qualities and characteristics that you want the design to communicate. That way when choosing the font, you have a blueprint which you can match up to your font. This is important because every single typeface has its mood or personality.


#3. Purpose

Someone once said , “typography is like fashion or furniture. With rare functional exceptions, the world doesn’t need new clothing or furniture designs, but people want to look different or evoke a particular feeling or fit with a particular look and there trends and styles”.

This is very true because we could easily just use two or three fonts for every single design ever made but we don’t. Every font has a unique personality and voice. You need to consider the purpose of the font in your design.


#4. Check Legibility

When choosing a font for your designs always think about the function as well as the form. There’s no point in finding a typeface that ticks all the creative boxes only to discover that it won’t work because it’s not legible in the design.

Legibility means how easily readable the font is. If the purpose of typography in design is to be read easily it needs to be legible because people do need to read the text of course.


#5. Pairing Fonts

Pairing fonts is a very handy skill indeed and is very important for your designs. So when pairing fonts for your design, have in mind what two fonts could be paired together. And one great example of this is a poster I created where we have a large heading and the main body of the text.

Pairing fonts with a contrast of bold and light is a great way to create visual harmony between headings and subheadings.

Using serif and San serif fonts is a quick and easy way to create harmony in the design. Maybe your heading can be serif and the main body of the text could be San serif. This is a great way to pair fonts with ease.

Another great way of pairing fonts is to pair two fonts from the same family.

If two fonts are from the same family then they have been designed by the same person and thus, they are almost guaranteed to work well together.


So remember the 5 points in today’s blog post when selecting fonts for your next design project.


This blog is part of the NMIT Blog Network. The articles and comments in this blog are the opinion of the authors and not necessarily those of NMIT.